Newspapers, Blogs, and Beer
Tuesday, May 20th, 2008In a strange reversal of the norm, I was made aware of an internet resource by a print medium. Sitting down to eat my breakfast, I flipped open the day’s issue of the local rag. The first thing I turn to in the Monroe Evening News is the opinion section, because I find it’s the best way to get a feel for what’s actually happening in town — columns about local politicians, letters to the editors showing how people feel about last week’s news, and so on.
Today, the feature opinion was… a blog. In a startling fit of technological savvy, the Monroe Evening News had reprinted a blog entitled “If You Seek Great Beer, Look Around You” from the blog Michigan Beer Buzz. Now, having perused the website myself, it makes sense — the blog is hosted by a site run by the Monroe Evening News, called “Monroe Blogs.” But of course, this fact is also interesting. My local paper is getting involved in online alternative media. It’s even sponsoring it. It seems like an excellent symbiosis, and something that other papers should consider. By setting up a central site where community members can write about the goings-on in their community on a regular basis, the paper gains (1) the goodwill of the citizens, (2) potential material for opinion columns (like this), and (3) a finger on the pulse of the community. For the same reason that I read the letters to the editor to find out what people in Monroe really think, the paper can read the blogs they host. The paper has created a sort of an online town square.
(On a side note, glancing through the articles on MI Beer Buzz, I did a double take when I saw an article with this quote, and the attribution: “Great Lakes, great brew.” -Jack Hittinger, Hillsdale Collegian. I knew Jack in passing in undergrad, and he’s penned a great article also talking about Michigan beers. It’s a small world.)
Another great reason for posting the blog article in the print paper is that it consists of an exhortation to Monroe bars to carry more Michigan-brewed beer. Though I had the pleasure of enjoying many a fine Michigan barley soda while in undergrad and beyond, I never realized that my native state has such a fine brewing industry. But despite this brewing industry that rates its own blog, very few bars in Monroe carry Michigan-brewed beers. I can vouch for this fact from personal experience — I’ve been to many a bar in the Monroe area, and the selection is sadly limited. So, cheers to Sarah, Kevin, Rob, and John at Michigan Beer Buzz. Here’s to Michigan beer, and to the hope that I’ll be hoisting a tasty, Michigan-brewed Bells instead of a Killian’s next time I’m at the local watering hole.